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15 March, 2004

TV ads to encourage voter participation

This week the Electoral Commission launches its first nationwide TV advertising campaign aimed at engaging the public in politics and encouraging voter participation.

The campaign, which airs for the first time tomorrow, is being launched in the run up to the local, European and London elections taking place on 10 June.

The advertisements are based on the premise that 'If you don't do politics, theres not much you do do'. They highlight the fact that while many people claim not to be interested in politics, virtually every aspect of their lives is affected by political decisions.

"The message of our campaign is that politics is everywhere, from the food and drink we consume and the hours we work to local facilities for our children and the state of our streets,' said Sam Younger, Chairman of the Electoral Commission.

"Despite perceptions of the British being politically apathetic, our research indicates that people feel strongly about the issues that are most relevant to their everyday lives. We believe that voting in elections is a vital way of influencing local, national and European decisions."

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