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21 January, 2011

Chance to be Chancellor competition named 'Digital Campaign of the Week'

Our online challenge for 14-18 year-olds to create their own budgets for the country has been named 'Digital Campaign of the Week' by Third Sector magazine.

Part of our Paying for It programme, the annual Chance to be Chancellor challenge gives young people the opportunity to tell the Government how they think it should spend the public's money. These ideas are then presented to the Chancellor.

With a readership of 80,000, Third Sector 'is the UK’s leading publication for everyone who needs to know what’s going on in the voluntary and not-for-profit sector'.

We are delighted to receive such an accolade from them:

"The Paying for It website’s eye-catching design, easy-to-follow explanations and links to fun YouTube videos, explaining phenomena such as the credit crunch, are highly effective in making an otherwise intimidating or dull subject interesting and relevant to young people.

"The campaign cleverly caters for two types of teen, the simplicity of the multiple-choice survey provides an ideal introduction to politics and the ‘make your case’ section of the survey caters for those with a deeper interest in economics".

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