Council Monitor: assisting the online reputation management of local authorities
There has been a lot of noise lately calling on local authorities to embrace social media. Clearly this is only useful if it’s an effective way to engage with citizens, and if the authority learns from it to improve that engagement. A number of tools can be used to measure this, but now there’s one that does it for them.
Council Monitor (currently in beta) scours the internet to find what people are saying about your local authority. It shows at a glance the topics that those people are discussing and how positive or negative those discussions are, making it easier to monitor and compare the reputation of councils online.
This is an interesting tool because it allows anyone to see this information for free, and for a fee the councils themselves can fine-tune the data to strengthen the quality of the feedback they are receiving.
So the information is at once transparent (councils can’t hide behind rhetoric quite so easily and are encouraged to engage better) and useful (councils are given valuable data on which to build their engagement strategies).
Please note: the views expressed in this post are not necessarily those of the Citizenship Foundation.
CouncilMonitor creates a buzz « Council Monitor
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Reputation Management News
[...] Webmaster blog » Council Monitor: assisting the online reputation … – Council Monitor: assisting the online reputation management of local authorities. By Michael Grimes, 12:31 pm. There has been a lot of noise lately calling on local authorities to embrace social media. Clearly this is only useful if … [...]
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Albert Howard
Social media is perhaps the most powerful tool used by online PR companies. Learn it, understand it, and more importantly, use it and it will help your online reputation significantly. Social media is popularly used by Reputation Technologies in order to advertise a certain brand. I’m not sure how others do it but I’ve had personal experience with Reputation Technologies and I like the results I got.
Comment by Albert Howard — March 12, 2010 @ 4:31 pm